This is Fitness Club Magento theme with Sample Data Installer
What is it?
When you search for the web design for your web page you choose it exploring the demo. All of those pics, icons and also textual content is sample data and in case you prefer your web page seem just like the demo - you would need a Sample Data Installer plugin.
Why is it Good?
Inserting sample data to your WordPress theme is a convenient solution to be able to test the template and check out how the content will appear to be as soon as it's finished.
Find more Sample Data Installer Magento design themes here